Project Background And Product Positioning
The customized partner for this project is ØRGREEN (a Danish high-end eyewear brand). The customized products are brand exclusive ceramic storage/display accessories, covering two series: solid color glazed and water transfer textured. They are suitable for the brand's high-end, minimalist, and environmentally friendly tone and can be used in various scenarios such as store display, product display, and souvenirs.
As a ceramic factory, we combine brand needs to restore the brand's iconic Morandi color scheme through color glaze technology, achieve special effects such as imitation wood grain and artistic texture through water transfer printing technology, perfectly replicate brand design, and create customized ceramic products that are both practical and brand recognizable.
Product Series And Detailed Process Explanation
(1) Solid Color Glazed Series
1. Product Form And Specifications
This series includes three core shapes, covering different usage scenarios:
Flat Plate Style: Pure flat rectangular ceramic piece, suitable for flat display/storage of glasses, accessories, and small items.
Edge Design: Rectangular tray with shallow edges to prevent items from slipping off, suitable for desktop storage and store display.
L-shaped Stand: A diagonal stand with vertical blocking edges, suitable for vertical display of items such as glasses and mobile phones, with both storage and display functions.
All designs are uniformly stamped with the Ø RGREEN brand logo to enhance brand exclusivity, and sizes can be customized 1:1 according to brand requirements.
2. Detailed Explanation Of Color Glaze Process
Process Principle: Color glaze is the process of incorporating metal oxides or natural mineral pigments into glaze, applying glaze, and then firing at high temperatures to create a uniform and stable solid color effect on the glaze surface. The glaze surface is integrated with the body, and is wear-resistant, non fading, and easy to clean.
Highlights Of This Customization:
1. Precise color matching restoration: Targeting the Ø RGREEN brand visual system, 6 premium Morandi color schemes have been customized: True Red, Turmeric, Haze Blue, Soft Pink, Naked Pink, and Light Coffee. Each color has undergone multiple sampling and color card calibration, 100% matching the brand color value, avoiding color differences.
2. Glaze texture control: Using matte soft surface glaze technology, it creates a delicate and high-end matte texture, which is different from ordinary glossy glaze and more in line with the brand's minimalist and light luxury style. At the same time, it is anti fingerprint and anti scratch, suitable for daily use.
3. Logo embossing process: During the molding stage of the body, the brand logo is accurately embossed. After glazing and firing, the logo is integrated with the glaze surface to form a clear and three-dimensional image that will not fall off or wear, and will maintain brand recognition even after long-term use.
4. Quality control: Each product undergoes 3 quality inspections (after forming, glazing, and firing) to ensure that the glaze is free of pinholes, shrinkage, bubbles, uniform color, complete and clear logo, and accurate size.
3. Product Advantages
Material: Made of high white porcelain/stoneware body, with dense texture, high strength, not easy to break, safe and environmentally friendly, and no harmful substance precipitation.
Practicality: Easy to clean, moisture-proof, mildew proof, suitable for multiple scenarios such as bathrooms, desktops, stores, etc.
Brand Identity: Exclusive color scheme+customized logo, perfectly carrying the brand image, can be used as a brand peripheral, store display item, and customer souvenir.
(2) Water Transfer Printing Texture Series
1. Product Form And Specifications
Continuing the three core styles of the solid color series (flat plate style, border style, L-shaped stand style), the Ø RGREEN brand logo is uniformly imprinted, and special texture effects are achieved through water transfer printing technology to meet the diversified design needs of the brand.
2. Detailed Explanation Of Water Transfer Printing Process
Process Principle: Water transfer printing is a special printing process that uses water pressure to transfer a transfer film/paper with colored patterns onto a ceramic body (or glaze). It can achieve 1:1 restoration of complex textures and patterns, breaking through the limitations of traditional ceramic printing.
Highlights Of This Customization:
1. Diversified texture customization: Tailored to the needs of Ø RGREEN brand, 4 major texture series are customized: - Deep brown imitation solid wood texture: Restoring the delicate wood grain of natural solid wood, creating a natural and retro texture.
Light gray imitation stone/wood texture: Simulates the texture of natural stone/light colored wood, suitable for minimalist and industrial style.
Beige imitation oak texture: Restoring the warm texture of oak, creating a light luxury and natural style.
Artistic Abstract Texture: Customize brand exclusive artistic graffiti/oil painting textures to create unique visual effects.
2. Process adaptation optimization: Based on the characteristics of ceramic materials, optimize the transfer film formula and transfer process to ensure that the texture pattern is complete, clear, without missing or smudging, and the texture edges transition naturally, restoring the true texture of the material.
3. Glaze protection process: After the transfer printing is completed, transparent protective glaze is applied and fired at high temperature to integrate the texture with the glaze surface. It is wear-resistant, scratch resistant, and does not fade, and can be used for a long time, while improving the glossiness and texture of the glaze surface.
4. Logo Fusion Design: During the texture transfer process, precise positioning of the logo is reserved to ensure perfect integration between the embossed logo and the texture, without compromising the overall visual effect, while ensuring that the logo is clear and recognizable.
5. Personalized customization capability: It can 100% customize any texture and pattern according to brand needs, including brand exclusive designs, artworks, photography works, etc., to achieve unique customization effects.
3. Product Advantages
Visual Effects: Breaking through the limitations of traditional ceramic craftsmanship, achieving complex textures such as imitation wood, imitation stone, and art, with realistic visual effects and advanced texture.
Durability: Supported by a transparent protective glaze layer, the texture never falls off, wear-resistant, stain resistant, and easy to clean.
Flexibility: Customizable with any pattern or texture to meet the personalized design needs of the brand and adapt to the styles of different series of products.
Brand Identity: Exclusive texture+customized logo, creating brand exclusive ceramic products, strengthening brand differentiation.
Customized Service Full Process
1. Requirement communication and design confirmation
Coordinate brand requirements and clarify details such as product design, size, color/texture, logo style, etc.
Provide professional process advice, optimize design schemes, ensure process feasibility and product practicality.
Provide 3D renderings and sampling plans, and enter the sampling stage after confirmation.
2. Sample Making And Quality Confirmation
For Glazed Products: Conduct multiple rounds of color matching and sampling, provide color cards, and confirm the final color.
For Water Transfer Printing: Conduct texture transfer printing sampling to confirm the texture effect, logo position, and glaze texture.
After confirming the brand and sampling, lock in the process standards and enter mass production.
3. Mass Production And Quality Control
Body fForming: Adopting grouting/mold forming technology to ensure accurate product size and consistent shape.
Glazing/Transfer Printing: Strictly follow the sampling standards and conduct color/texture sampling for each batch.
High Temperature Firing: Using 1200 ℃+high temperature firing to ensure product strength and glaze stability.
Full inspection For Shipment: Each product undergoes appearance, size logo、 Full dimensional quality inspection of glazed surfaces and other materials, with all non-conforming products removed to ensure delivery quality.
4. Packaging And Logistics
Customized brand exclusive packaging (can print brand logo), using shockproof and shatterproof packaging to ensure transportation safety.
Provide export grade logistics services, adapt to foreign trade orders, and offer supporting services such as customs declaration and inspection.
