Project Background And Product Positioning
The customization partner for this project is COZY DAYS, and the customized product is a brand exclusive ceramic buckle style portable coffee cup. The core positioning is "an environmentally friendly portable coffee cup that replaces plastic", targeting the outdoor, commuting, and coffee enthusiast markets in Europe and America, in line with the brand's "GO CERATIC, NOT PLAY" environmental concept.
As a professional ceramic factory, we provide full chain customized services for brands from styling design, process implementation to brand visual landing, perfectly restoring product design and creating ceramic travel cups that combine practicality, brand recognition, and environmental attributes.
Detailed Explanation Of Product Core Design And Structure
1. Product Design And Structure
This portable cup adopts a buckle type sealing structure, which is the core design different from ordinary ceramic cups, and is suitable for portable travel needs:
Cup Body: High borosilicate/high white porcelain cylindrical cup body, uniform wall thickness, thick feel, excellent thermal insulation performance, suitable for hot drinks such as coffee and tea.
Sealed Cup Lid: Equipped with food grade silicone sealing ring and stainless steel buckle lock, one click closure achieves 100% sealing and leakage prevention, inverted no water leakage, meeting commuting and outdoor carrying needs.
Silicone Insulation Cover: Customized silicone insulation cover of the same color series in the middle of the cup body, anti scalding and anti slip, and also serves as a brand visual display carrier to enhance grip comfort.
Cup Llid Handle: The top is designed with a black silicone handle for easy hanging and carrying, suitable for outdoor travel scenarios.
2. Brand Visual Customization Details
All products are 1:1 restored to the brand visual system, enhancing the sense of brand exclusivity:
Core LOGO Design: Customized brand exclusive hot stamping logo on silicone cover, including the "GO CERATIC NOT PLAYING" slogan, "COZY DAYS TRAVEL MUG" brand name, product schematic, and brand official website domain cozydaystravelmug.com, fully conveying brand information.
Color Customization: This customization includes 2 brand exclusive color schemes - Deep Sea Blue and True Red, both of which are iconic colors within the brand's visual system. The glaze is uniform and full, with a high-end texture.
Uniform Details: The color of the cup body, lid, and silicone cover is completely unified, visually coordinated, and the brand sense is fully enhanced.
Customized Process Analysis
1. Ceramic Body Technology
Body Forming: High pressure injection molding process is adopted to ensure accurate size, consistent shape, uniform wall thickness, no deformation or bubbles, high strength, and not easy to crack of the cup body and lid.
Colored Glaze Firing: Using high-temperature colored glaze technology, pigments are integrated into the glaze, and after 1200 ℃+high-temperature firing, the glaze and the body are integrated into one, with uniform and stable color, wear resistance, non fading, easy cleaning, and in compliance with food contact safety standards.
Quality Control: Each ceramic piece undergoes 3 quality inspections (after forming, glazing, and firing) to ensure that the glaze surface is free of pinholes, shrinkage, bubbles, uniform color, precise size, and tightly sealed structure.
2. Customization Process For Accessories
Stainless Steel Buckle: Customized 304 food grade stainless steel buckle, rust proof, corrosion-resistant, smooth opening and closing, long service life, in line with European and American food contact safety standards.
Silicone Accessories: Customized food grade silicone sealing rings, insulation sleeves, handles, odorless, high temperature resistant, suitable for hot beverage use. The insulation sleeve adopts integrated molding. technology, and the logo adopts hot stamping/screen printing technology, which is clear and three-dimensional, wear-resistant and not falling off.
Accessory Adaptation: All accessories are customized with a 1:1 mold, perfectly compatible with the ceramic cup body, with sealing performance meeting standards and leak proof effects rigorously tested.
3. Brand Printing Technology
Silicone Cover Logo Printing: Using high-temperature hot stamping technology, the brand logo and text are hot stamped on the silicone cover, with bright colors, strong adhesion, and long-term use without peeling or smudging, with a high-quality texture.
Customizable Printing Methods: Supports various processes such as screen printing, transfer printing, hot stamping, and silver stamping, and can be selected according to brand needs to adapt to different design styles.
Customized Service Full Process
1. Requirement Communication And Design Confirmation
Coordinate brand requirements, clarify product styling, size, color matching, logo style, accessory requirements, and other details.
Provide professional process advice, optimize product structure, ensure sealing performance, user experience, and process feasibility.
Provide 3D renderings and sampling plans, and enter the sampling stage after confirmation.
2. Sample Making And Quality Confirmation
For Ceramic Main Body: Conduct multiple rounds of color matching and sampling, provide color cards, and confirm the final glaze color effect.
For Accessories: Custom molded buckles and silicone sleeves, testing sealing performance and adaptability.
For LOGO: Provide printing samples to confirm the position, color, and clarity of the LOGO.
After confirming the brand and sampling, lock in the process standards and enter mass production.
3. Mass Production And Quality Control
Ceramic Production: Strictly follow the sampling standards, injection molding → glazing → high-temperature firing → full inspection.
Accessory Production: Customized stainless steel buckles, silicone accessories, fully inspected for size, material, and performance.
Assembly Testing: Each product undergoes assembly and sealing testing to ensure that the leak prevention effect meets the standard.
Full inspection For Shipment: Each product undergoes comprehensive quality inspection in terms of appearance, size, sealing, logo, etc. All non-conforming products are removed to ensure delivery quality.
4. Packaging And Logistics
Customized brand exclusive packaging (can print brand logo), using shockproof and shatterproof packaging to ensure transportation safety.
Provide export grade logistics services, adapt to foreign trade orders, and offer supporting services such as customs declaration, inspection, FDA/CE food contact safety certification, etc.
Core Advantages Of The Product
1. Product Functional Advantages
Sealed And Leak Proof: Snap on structure+food grade silicone sealing ring, inverted and leak proof, portable and worry free for travel.
Environmental Protection And Health: Full ceramic inner liner, no plastic contact, replacing disposable plastic cups, in line with environmental protection concepts.
Thermal Insulation And Anti Scalding: Designed with silicone insulation sleeve, it is not too hot to hold and enhances the user experience.
Durable And Easy To Clean: The ceramic glaze is easy to clean, the stainless steel buckle is rust resistant and corrosion-resistant, and has a long service life.
2. Brand customization advantages
100% Brand Exclusive: From color matching, logo to accessories, customized in all dimensions, perfectly carrying the brand image.
Mature And Stable Craftsmanship: With years of experience in customizing ceramic accompanying cups, mature craftsmanship, high yield, and stable delivery of bulk orders.
Quality Meets European And American Standards: All materials comply with food contact safety standards such as FDA and CE, and are suitable for the European and American markets.
Full Chain Service: From design and sampling to production and shipment, one-stop service, no need for multi-party docking.
Product Application Scenarios
Daily Commuting: Portable coffee and water cups for office workers, replacing disposable plastic cups, environmentally friendly and practical.
Outdoor Travel: Camping, hiking, travel companion cup, sealed and leak proof, convenient to carry.
Brand Merchandise: Customized exclusive accompanying cups for coffee brands, environmental brands, and trendy brands, serving as brand merchandise and customer souvenirs.
Gift Customization: Customization of enterprise gifts and holiday gifts, combining practicality and brand promotion value.
